Color Psychology in Web Design

The color theme that you use for your website has an effect on how visitors and customers perceive your business. Certain colors evoke particular emotions within people. How do you want site visitors to feel as they are browsing your website?

Do you want to inspire visitors to purchase products from your website?

Do you want them to know that you are a professional business?

Do you want them to trust you?

All of these questions can be answered with the help of colors.

Using Facebook For Customer Service?

Facebook has certainly come a long way since the days of just being a place for college students to hang out online. It’s grown exponentially to the point that it’s normal to see big brands and companies’ updates along with personal friends’ posts comingling in your timeline.

Along with these changes in online social interactions, people’s actions and expectations have also transformed when it comes to communicating with companies online. Customers expect to be able to contact a company via sites like Twitter or Facebook and receive a prompt reply.

Now that companies understand the virality of information shared via a site like Facebook, they’re paying more attention to the activity and interactions on their Facebook pages. It only takes one negative comment or experience with a company for that information to spread at lightning speed, so if you don’t take the time to monitor customer conversations, comments, or questions, you could be damaging your company’s reputation without even realizing it.

The New Rules of SEO: It's Still About Content

The rules for SEO change constantly. It used to be that the number of inbound links to a website weighed heavily and helped to increase your ranking in the search engines. Nowadays, it’s all about providing unique, relevant content and making sure you’re not “overdoing” SEO, or over optimizing your website.

Barry Schwartz of Search Engine Roundtable quotes Matt Cutts of Google and shares an audio from a panel that Cutts participated in during SXSW:

Are Your Customers Tech Evangelists?

Are your customers tech evangelists? An article at Website Magazine reports:

"A recent study from International Data Corporation reveals what many mobile marketers have simply assumed all along – that targeting “tech evangelists” will lead to a higher return on investment and greater success with mobile apps."

When you know who your customers are, what drives them to buy, and what inspires them to share information, it's easy create content and personalize their experience with your company.

Tell the Story of Your Company Through Photos

This week Instragam, the popular photography application that was once available to iPhone users only, has been rolled out to Android phones. According to PCMag.com, 1 million copies of the app were downloaded in less than 24 hours.

Many businesses have used Twitter and Facebook to market their brand, but as we’ve witnessed from the success of sites like Pinterest, the sharing of photos offer another opportunity for companies to share more about their brand.

Does Your Website Look Like a Cookie?

Does the design of your website influence a person’s decision to do business with you?

There are many web development companies out there who serve a particular industry, and they market themselves as specializing in designing websites for lawyers or dentists. Yes, these companies can create fancy websites with video and the whole nine, however, upon closer inspection, you discover that the content and design for one lawyer’s website is the same as other lawyers’ websites in other cities or states. This is what I discovered recently as I was doing research on lawyer websites.

Are You Losing Website Visitors Because of Navigation?

Example of a clear navigation bar on a website

One of the most important elements that we consider when designing a website is the navigation. How easy is it for your site visitors to find the information that they are looking for? Can they navigate through your website without having to go back to your homepage to see the list of pages on the site? Navigating through a website can be simple or complex depending on how many pages your site has or how much information needs to be organized.