Do you want to inspire visitors to purchase products from your website?
Do you want them to know that you are a professional business?
Do you want them to trust you?
All of these questions can be answered with the help of colors.
The use of color is an important facet in the design of commercial products and marketing materials. There’s a reason why Target uses red in their iconic logo.or AT&T uses blue in their logo. It’s not because someone in their marketing department just chose those colors.
For many years now, psychologists have researched and studied how colors influence people’s thought processes and actions. The color red has been linked to men’s attraction to women, so perhaps this is why many marketers use women wearing red lipstick in their advertising campaigns. Colors are perceived differently across various cultures, so this is something to consider if your company targets a particular niche.
Below is an infographic that provides more information on color psychology...
![Psychology of Color [Infographic]](http://nowsourcing.com/blog/wp-content/uploads/2012/01/psychology-of-color.png)
Courtesy of NowSourcing, Inc
We generally recommend using no more than 2 - 3 colors for your website, but it also depends on the type of business you have. If you’re an artist or company that is geared towards children, a variety of colors might be used to represent your brand.
Keep in mind that the colors used in a website is the first thing that people register in their minds. They may not remember the name of your business, but they will usually remember the color theme of your website.
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The net has appeared drastically, and technology is evolving everyday. It is wise to employ this and perform website marketing as much as you may.
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