What do Pinterest, Jeremy Lin, and the iPad 3 have in common? They’re new, exciting, and creating a ton of buzz on social media and around watercoolers all over the world. As much as people often gripe about change, humans actually like new and shiny things. We like excitement in our lives. What better way to inspire excitement than to introduce something new to the mix.
It’s interesting that many business people ask, “What’s the point of setting up a social media account? Is social media really necessary? What do we use it for?”
For marketing specialists who have been involved in the “interwebs”, the answer is clear. Yes, social media is essential. Many marketing gurus will push the idea that social media is a necessity to get the word out about your company. After all, millions of people are now using sites like Facebook and Twitter to gather news, resources, and information, so why not go where people are hanging out?
Yes, social networking sites are a great way to market and promote your brand, but have you thought about using social sites for customer service?
In the following video, we share our thoughts about how social media can impact your brand’s reputation and what you can do to monitor feedback online from customers who do share their experiences about your company...
It's Friday and you're brain is probably fried from reading emails, blog posts, tweets, and Facebook status updates all week. Instead of writing up a post about how cool web design is (Ok, we're a little biased), we thought of sharing a few infographics about web design that we came across this week.
Back in the early days of the internet, many marketers used to say, "Content Is King!" You have to provide good content in order to be noticed by people. Then social media came along, and the word "engage" became a huge buzzword. You had to engage with your customers in order to build brand loyalty and get word-of-mouth marketing.
While social media is all the rage and yes, engaging with your customers is very important, but when all is said and done people are looking for content. Content is what makes up the internet, right? Without it there would be no internet.
