Is Social Media Necessary? The Case For Customer Service

It’s interesting that many business people ask, “What’s the point of setting up a social media account? Is social media really necessary? What do we use it for?”

For marketing specialists who have been involved in the “interwebs”, the answer is clear. Yes, social media is essential. Many marketing gurus will push the idea that social media is a necessity to get the word out about your company. After all, millions of people are now using sites like Facebook and Twitter to gather news, resources, and information, so why not go where people are hanging out?

Yes, social networking sites are a great way to market and promote your brand, but have you thought about using social sites for customer service?

In the following video, we share our thoughts about how social media can impact your brand’s reputation and what you can do to monitor feedback online from customers who do share their experiences about your company...

5 Infographics About Web Design

It's Friday and you're brain is probably fried from reading emails, blog posts, tweets, and Facebook status updates all week. Instead of writing up a post about how cool web design is (Ok, we're a little biased), we thought of sharing a few infographics about web design that we came across this week.

Why Content Will Remain King For Infinity

Back in the early days of the internet, many marketers used to say, "Content Is King!" You have to provide good content in order to be noticed by people. Then social media came along, and the word "engage" became a huge buzzword. You had to engage with your customers in order to build brand loyalty and get word-of-mouth marketing.

While social media is all the rage and yes, engaging with your customers is very important, but when all is said and done people are looking for content. Content is what makes up the internet, right? Without it there would be no internet.

5 Easy Ways to Integrate Social Media Into Your Website

Source: ohmygov.com via Collin on Pinterest

Are you missing out on opportunities to interact with your customers and get more visitors to your website?

If your company is involved in social networking sites such as Facebook and Twitter, there are several things that you can do to make it easy for site visitors to share your content with their networks, add content to your site to keep it fresh and interesting, or get more Twitter followers or fan page “likes”.

Featured Client: VisitorTips.com, Virtual Travel Brochures

If you do any traveling or frequent places where there are tourists, you have probably come across one of those displays containing brochures and local travel information guides. These displays are usually in car rental places and motels/hotels, but what if you wanted to find out about local attractions before you even arrive in a city? Of course you could do research on the internet, but we’d like to introduce you to VisitorTips.com, one of our clients whose website contains virtual brochures from cities across the U.S. and Canada.

Mobile Apps and the Future of Web Design

Push Notification on iPhone

Web design has come a long way since the late 90’s when flashy graphics and simple HTML were the order of the day. If you wanted to “surf the net”, you usually had to do it on a regular computer, so all web developers (or what we used to call “webmasters” back in the day) had to think about was coding for one device. You could get away with big, shiny arrows and images. Your text could stretch on for days on end on a single page.

Well, those days are long gone...

Web design now has catapulted into a whole new dimension that encompasses smart phones, netbooks, iPads, hand tablets, and the list goes on and on. We can now browse the web on our TVs and even vehicle monitors. When it comes to designing your website, you have to keep in mind the various devices and different browsers people are using to view your site. Can you design it in a way that makes it easy for the user to access all the information on your site? Does your site load quickly? These are just some of the things you have to consider.

Changing How We Do Business in 2012

In the following video, Jay Baer of Convince & Convert gives a short presentation about why people provide the power of now...



In this day and age of social media, you can longer hide behind a fancy company logo or nicely produced TV ads touting how your company is “#1 in Customer Satisfaction” because in a matter of seconds someone can do an internet search to find out if that really is true.