5 Easy Ways to Integrate Social Media Into Your Website

Source: ohmygov.com via Collin on Pinterest

Are you missing out on opportunities to interact with your customers and get more visitors to your website?

If your company is involved in social networking sites such as Facebook and Twitter, there are several things that you can do to make it easy for site visitors to share your content with their networks, add content to your site to keep it fresh and interesting, or get more Twitter followers or fan page “likes”.

1. Add social buttons to all pages of your website. Let people know that they can find you on social sites by incorporating social icon buttons in prominent places on your site’s pages such as the top each page or in a sidebar on your blog.  Our client, VisitorTips.com, has their social media icons at the top of their site.

You could even add buttons that go with the look and feel of your site. There are a myriad of cool-looking social icons that designers have come up with. Webdesigner Depot has put together the ultimate collection of free social media icons that you could use for your site.

Screenshot of AddThis social sharing

2. Add social sharing from articles or blog posts. If people like an article or blog post and they want to share it with their networks, you want to make it easy for them to do that. There are several widgets that you could use including ShareThis, AddThis, or Lockerz. You could also add the Tweet button or Facebook "like" button to your site.

3. Add the Facebook comments plugin/app at the bottom of articles or blog posts. You can allow visitors to leave comments about your site, an article, or a blog post via the Facebook Comments plugin. When someone leaves a comment, it is posted to their Facebook timeline for their friends to see, which then creates a link back to your website.

4. Add an RSS feed of blog posts or articles around the web that you think your customers would find of interest. If you want to keep your site or blog updated with fresh content but don’t want to create the content yourself every day, you could use a site like Scoop.it to curate content and publish the feed to your website.

5. Embed your YouTube videos into blog posts or site pages. To create a multimedia hub of content and keep visitors to your website longer, add videos to your website. If you don’t have any videos that you’ve created yourself, share other YouTube videos which provide helpful information that your customers would be interested in.

What ways have you integrated social media into your website?

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