At a recent San Diego Social Media Breakfast meeting, one of the topics was the use of Google+ for business. Only a handful of attendees said that they used the social network, while the majority said that they do have a Google+ account, but never use it.
People who do use Google+ on a regular basis say that they like the clean, uncluttered interface. If you log into Facebook on a regular basis instead of using a social media management tool such as Hootsuite, Sprout Social, or any of the many tools available nowadays, you can suffer from information overload.
The one feature that Google+ has which Facebook or Twitter does not have is "hangouts" where you can video chat with a group of people or livestream events. Instead of being bogged down trying to figure out how to use the technology offered by services that offer video chat for a fee, you can easily communicate via a Google hangout. The only stipulation is that anyone who wants to participate must have a Google+ account. Most people already have a Google account through YouTube, Gmail, etc., so getting started with Google+ only requires a couple clicks.
Talk show host Conan O’Brien recently hosted a video chat via Google+, which gave him an opportunity to connect with some of his biggest fans. As a business you could also host a chat with a few of your VIP clients or loyal customers to share “insider” content, give them a “sneak peek” at upcoming products, and at the same time gather feedback from them.
If anything, Google+ poses a huge opportunity for your content to rank higher in the search engines. As P.J. Fusco from Search Engine Watch points out, Google Search Plus Your World is changing how SEO works.
If you do have the resources to use Google+, then by all means take advantage of what it has to offer. Despite what has been written about it being a virtual ghost town, there are companies that do use it on a regular basis. If you're involved in B2B, then perhaps Google+ may be a marketing channel to explore. At the very least you could give it a 3 month trial period to see if you get any feedback or interaction from the community.
What has been your experience with using Google+ for marketing your business?
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