Color Psychology in Web Design

The color theme that you use for your website has an effect on how visitors and customers perceive your business. Certain colors evoke particular emotions within people. How do you want site visitors to feel as they are browsing your website?

Do you want to inspire visitors to purchase products from your website?

Do you want them to know that you are a professional business?

Do you want them to trust you?

All of these questions can be answered with the help of colors.

The use of color is an important facet in the design of commercial products and marketing materials. There’s a reason why Target uses red in their iconic logo.or AT&T uses blue in their logo. It’s not because someone in their marketing department just chose those colors.

For many years now, psychologists have researched and studied how colors influence people’s thought processes and actions. The color red has been linked to men’s attraction to women, so perhaps this is why many marketers use women wearing red lipstick in their advertising campaigns. Colors are perceived differently across various cultures, so this is something to consider if your company targets a particular niche.

Below is an infographic that provides more information on color psychology...

Courtesy of NowSourcing, Inc