How to Stay on the Path of Business Success

Running a business or selling a product/service has its ups and downs. In the current economy where opportunities to make sales appear to be scarce, there are businesses that are still thriving. Is your business one of them?

There are a couple questions you should address to ensure that your business stays on the path of success...

Do You Know What Your Customers Need?

Over at TheCustomerCollective.com, Mark Hunter questions whether or not we are helping customers or clients clearly define what it is that they want or need. Oftentimes customers are not even sure what they are looking for.

Google Plus For Business: Virtual Ghost Town or Huge SEO Opportunity?

Are you using Google Plus to market your business?

At a recent San Diego Social Media Breakfast meeting, one of the topics was the use of Google+ for business. Only a handful of attendees said that they used the social network, while the majority said that they do have a Google+ account, but never use it.

People who do use Google+ on a regular basis say that they like the clean, uncluttered interface. If you log into Facebook on a regular basis instead of using a social media management tool such as Hootsuite, Sprout Social, or any of the many tools available nowadays, you can suffer from information overload.

3 Ways to Make Your Business Memorable

As a business with a web presence, you want to attract people to your website and then convert those visitors into customers or clients right away. The reality is, most people who are browsing the web are looking for information and doing research first before actually making a purchase. According to a study conducted by the Pew Internet and American Life Project, 58% of Americans are reporting that they conduct online research on products or services that they are considering purchasing.

So what can you do to get people to remember your company as they are doing online research for the products or services that you offer?